Sip Slow 

Peer pressure and excessive drinking? No thanks.

We were briefed to create a campaign that championed a more positive drinking culture, where moderation feels normal, not boring. The result was ‘Enjoy Slow’, a campaign built around sipping at your own pace, staying true to your vibe and actually enjoying the moment instead of rushing through it.

Created with Bree Runway, the campaign embraced all things spicy, confident and unapologetically slow, set to a slowed-down rendition of The Rhythm of the Night. Because sometimes the best nights happen when you stop trying to speed-run through them.