Let's Make it Sparkle

My first Christmas ad. It made the end of 2023 very special, as we got to launch Very’s new brand platform, ‘Let’s Make It Sparkle’.

For the first time, viewers were introduced to Very’s new brand characters: fun, flamboyant flamingos called Kerry [named after my flamingo-loving sister-in-law], Terry and Cherry. Pink thunderclouds rolled in against a remastered version of Girls Aloud’s ‘Merry Christmas Everybody’, while the pigeons were left awestruck by a team of pink delivery flamingos gracefully carrying Very parcels.

The campaign ran across TV, social, digital, print, OOH and radio.