Traitors Sponsorship 

To launch The Traitors in Ireland, I got to combine two of my favourite things, Very flamingo gang and one of the most stressful TV shows ever made.

Created as part of Very’s sponsorship of the series, we created three bespoke idents that dropped Cherry, the flamingo straight into the world of cloaks, suspicion and dramatic roundtable energy, while still keeping Very’s playful, hun-first personality intact. Think less dark betrayal, more pink-feathered paranoia.

The sponsorship went on to win an ESA Media Sponsorship Award, proving that flamingos and psychological warfare are, apparently, a very effective combination.