Meet the AAmans'

Created for The AA, ‘Meet the AAmans’ brought the brand’s ‘It’s OK, I’m with the AA’ platform into the world of social, following one slightly chaotic family through a series of everyday mishaps and modern disasters.

Running across TikTok, Instagram, Facebook and Reddit, the campaign featured nine fast-paced, humour-led films designed for social-first storytelling, blending relatable family moments with hyperbolic comedy. Directed by the brilliant Matt Carter through Dark Energy, the work proved that even breakdowns, accidental emoji texts and roadside chaos can feel oddly reassuring when you’re with the AA.