Invite

Seen during many mid-morning TV ad breaks, this extension of the ‘Less Malarkey, More SMARTY’ campaign showcases SMARTY’s mission to simplify mobile plans with humour and no-nonsense clarity, reinforcing its commitment to transparency in a confusing industry.

Directed by the fantastic Taso Alexander, this spot was inspired by planning my own ‘big day’. Don’t worry, I remembered to bring an invite to my own wedding.