Haus of Flamingo

Welcome to the Haus of Flamingo, Very’s fabulously pink world where fashion doesn’t take itself too seriously, but still seriously delivers on style.

Built around the idea that everyone deserves to explore their flamboyant side, the platform swapped traditional fashion advertising for a playful world of flamingos, pink dreamscapes and unapologetic fun. Running across TV, social, OOH, digital and influencer content, the campaign brought humour, confidence and a little bit of chaos to everything from airport runways to summer holidays.

The work also marked a major moment for the brand, including Very’s first fashion TV ad in seven years. Proof that in a world full of grey pigeons, it pays to be a flamingo.